Void Drinks offers a thirst quenching drink with none of the nasty stuff! Pure New Zealand water, lightly carbonated with a squeeze of fresh fruit - nothing else. I had the pleasure of working with Chris the owner to craft the brand, packaging and web design.
Chris wanted a punchy, eye catching brand that oozed freshness! The branding needed to be bold, timeless, and packed with vibrant fun colours.
With the brand two contrasting fonts we were able to convey a strong bold aesthetic with a friendly hand written tagline. The use of the gradients flowed through each drink flavour and the use of two colours per product helped embody each flavour and align with customers taste expectations. The use of circles were a symbolisation of carbonated bubbles, this element also reinforced a light fun feeling.
