Vitamin Aid is a new American vitamin brand focusing on releasing their first product a multi vitamin. They approached me to create a branding strategy that was both engaging and trustworthy, aligning with the premium quality of their product.
To meet their goals, I designed a brand identity that balances approachability with professionalism. A rolling molecule icon was incorporated to subtly reference the science behind the product, while the typography, with its complementary curves, creates a cohesive and inviting look.
I also developed a playful, friendly, and youthful color palette, helping the brand connect with a wide audience. This color scheme bridges the gap between professionalism and a warm, personable feel, ensuring the brand appeals to families.
The result is a brand that instills confidence while remaining accessible, perfect for the health-conscious family market Vitamin Aid seeks to serve.
