Hot Yoga Dunedin offers the people of Dunedin city yoga and pilate classes. Donna came to me wanting a brand re-fresh. Focusing on modernising the brand and ensuring the new look reflected a fresh and timeless aesthetic, keeping in mind a style that was inclusive of a large existing community.
The final brand design incorporated natural softer shades of bright tones and a solid, powerful font that reflected strength and stability that yoga and pilates offers. The primary logo includes a circular brandmark which symbolises balance and wholeness.
