Brand Design
Affordance Mapping specializes in evidence-based, science-driven research, reviews, and expert advice on recreation-related resource management. Shayne’s expertise helps clients navigate the evolving landscape of recreation planning.
The logo features a customised typeface with subtle curvature details, influenced by the shapes of surrounding letters. This symbolises how people adapt and mold to the environment. Additionally, a negative topographic map pattern is incorporated into the design, reflecting both the natural environment and the valuable services that Shayne provides.
Shayne emphasised the importance of a color palette that complements the map system used in his services. The brand's color palette includes natural tones with strategic pops of color, ensuring that different layers within the mapping system are easily distinguishable.
The finalized branding creates a cohesive visual identity that effectively reflects and connects the services offered by Affordance Mapping, ensuring a clear and engaging representation of Shayne’s expertise in recreation planning and resource management.
Affordance Mapping New Zealand
Queenstown, New Zealand
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